In December 1989, the Hershey’s Kisses ‘Holiday Bells’ commercial was born from a spontaneous idea during a shoot for the Hershey’s ‘Whimsy’ campaign. John Dunn, Hershey’s brand manager, created the holiday-themed spot, a 15-second stop-motion animation featuring Hershey’s Kisses as handbells playing “We Wish You a Merry Christmas,” directed by Carl Willat. “The simplicity of the spot - no dialogue, no celebrities, just animated Hershey’s Kisses -is key to its enduring charm,” said Taffet. “It h

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