Jeff Bezos highlighted the importance of experimentation in business, even at the risk of failure. He explained that while companies often get criticized for failed experiments, they should instead be scrutinized for missed opportunities, the experiments they never attempted. Using Amazon Web Services as an example, he noted that although its success wasn’t guaranteed, it proved transformative. Bezos emphasized that the cost of ending a failed experiment often results in improved margins, making
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Jeff Bezos highlighted the importance of experimentation in business, even at the risk of failure. He explained that while companies often get criticized for failed experiments, they should instead be scrutinized for missed opportunities, the experiments they never attempted. Using Amazon Web Services as an example, he noted that although its success wasn’t guaranteed, it proved transformative. Bezos emphasized that the cost of ending a failed experiment often results in improved margins, making
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