Paddle Pop Lion
1:12
YouTubeMullenLowe Global
Paddle Pop Lion
Rather than buying the rights to an existing character, Paddle Pop created an all-new creative franchise, built around the brand mascot Paddle Pop Lion. At the core of the entertainment package was a 56 minute, eight episode film, with supplementary TV commercials, POSM, outdoor ads, posters, online flash games, and a movie road show. Awards ...
16.4K viewsOct 19, 2012
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Characters such as the Paddle Pop lion could disappear from foods which are targeted at children, under a new push to ban cartoon characters from some advertising. #9News | http://9News.com.au | 9 News
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WIN a Paddle Pop Craft Box by collecting 3 Paddle Pop sticks to complete the Lion’s face. Simply comment below with your pic of ‘The King of the Jungle’ to enter. It’s really that easy! Ts& Cs apply: bit.ly/1NF3E94 | Paddle Pop
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Characters such as the Paddle Pop lion could disappear from foods which are targeted at children, under a new push to ban cartoon characters from some advertising. #9News | http://9News.com.au | 9 News
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