In this episode of Elvis: Up Close, we’re spotlighting one of Colonel Parker’s most colorful marketing tools—his hand-painted lab coats. Covered in bold movie titles, studio logos, and “ELVIS” in every color, these jackets turned the Colonel into a walking billboard. Often worn on set or at public events, the jackets helped promote films like Roustabout and Kissin’ Cousins in true Parker fashion. Now preserved in the Graceland Archives, they’re a lasting symbol of the behind-the-scenes hustle th