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How Crax Became Every Indian Kid’s Obsession

YouTubeMoney Thesis

How Crax Became Every Indian Kid’s Obsession

This is the story of Crax, a snack brand that became a childhood favorite long before international giants dominated India's snack market. In the 1980s, the Indian snacks industry was mostly filled with local namkeen and basic potato wafers, with very few branded options available for children. That's when DFM Foods launched Crax. Instead of ...

24.9K views1 month ago

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