If You re Human And You Know It / World Launch Film | Kate Z.
If You re Human And You Know It / World Launch Film | Kate Z.
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As AI blurs the line between humans and machines, BBDO New York helps @world make a striking U.S. debut with the ad “Human and You Know It.” Created by World, co-founded by Sam Altman and Alex Blania, the film introduces The Orb, a sleek device that verifies real human identities while protecting privacy. Set to the playful jingle “If You’re Human and You Know It,” a remix of the beloved children’s song, the ad leaps through time - from cavemen discovering fire to Renaissance artists to modern i
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As AI blurs the line between humans and machines, BBDO New York he…
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Human And You Know It | World | Maxson Lewis
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Drew Connell on Instagram: "BBDO New York has demonstrated a mastery of “human-first” technology marketing through its recent “If You’re Human and You Know It” campaign for World (formerly Worldcoin). The advertisement brilliantly subverts a classic childhood song, transforming it into a powerful anthem that celebrates the unique capabilities that AI cannot replicate. By shifting the focus away from the fears of automation, the campaign highlights the enduring value of the human spirit. The bril
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Marketing | Business | Branding | BBDO New York has quietly mastered human-first technology marketing. Their latest campaign, “If You’re Human and You Know It” for World... | Instagram
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