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In 1961, a Coca-Cola ad aired on television in which a very bold claim is made: that Coke can help to keep people thin. It’s an interesting ad because it helps to highlight some of the cultural differences between the time that it aired and today. But it also helps to show that the nature of advertising really has remained the same even as far back as sixty years ago. | Vintage Everyday
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In 1961, Coca-Cola aired a commercial featuring actress Connie Clausen promoting the beverage as a figure-friendly choice. In the ad, Clausen measures a mannequin’s waist, refers to herself as “a waistline watcher from way back,” and claims that Coca-Cola has “no more calories than half a grapefruit.” She further suggests that the “cold crisp taste of Coke” is satisfying enough to prevent her from indulging in higher-calorie foods. | History In Pictures
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