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Signal: marketing marvel Prime Hydration set to surpass $1.2bn …
Nov 10, 2023 · Prime has also found its niche in a crowded market.Congo Brands’ Alani Nu targets older females, Red Bull targets white-collar workers, Monster targets lower-income blue-collar workers and Ghost targets performance and lifestyle-focused consumers, while Prime has leveraged gamification and youthful social media platforms such as TikTok to narrow in on the under-20 market.
Bang Energy CEO departs from role - Just Drinks
Mar 10, 2023 · In a raft of changes, the company also announced the promotion of Gene Bukovi to the role of chief operating officer (COO). Former PepsiCo executive Kathy Cole was only appointed to the role of COO in October last year. Just Drinks has approached VPX for confirmation if Cole remains employed by the firm. At the time of writing, Cole’s LinkedIn profile still lists her as COO of Bang Energy.
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Diageo buys US non-alcoholic spirits business Ritual Zero Proof
Sep 25, 2024 · It added the move was “in line with Diageo’s strategy to acquire high-growth brands in exciting categories”. Sally Grimes, the CEO of Diageo’s North America leg, described Ritual Zero Proof as “the number one brand in the fastest growing adult beverage category and meets growing consumer demand for a flavourful and …
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3 days ago · Sections. Companies A-Z; Thought Leaders; Company Releases; White Papers; Buyer's Guides; Partner Content; Latest. Leading sales enablement, prospecting and automation providers and technology solutions for the beverage industry