To boost demand, Meta has also cut back its margins and priced the device closer to an iPhone, Bloomberg's Mark Gurman reports.

Meta's next generation of smart glasses may be coming sooner than expected, and for less cash too. According to Bloomberg's Mark Gurman, Meta is planning to release smart glasses with a built-in display by the end of September, and the company is aiming at an $800 price-point for the next-gen specs.

Meta will announce a pair of AR glasses next month, called Meta Celeste, and they may well be significantly more affordable than was previously thought.