Values-driven marketing (VDM) increases advertising effectiveness, with values-aligned messaging increasing advert ...

Large language models (LLMs) acting as synthetic respondents can get close to achieving human-like results in consumer research, according to research from PyMC Labs and Colgate-Palmolive.

The Series A funding was led by Bessemer Venture Partners with participation from Decibel Partners, Future Back Ventures by ...

Headquartered in Amsterdam, Northsea has built an AI-native ‘research assistant’ to automate the customer research process, including survey design, respondent sourcing, data collection and analysis.

Northsea was founded by former Bain & Company consultants Nick van Zanten and Geart van Dam. The company works with management consultants, investors and in-house strategy teams.

In his new role at Dizplai, Clifford will focus on product innovation, AI integration and data-led personalisation. Ed Abis, ...

Media intelligence and planning software business Guideline has launched a conversational AI interface for advertising spend ...

Media measurement and optimisation platform Integral Ad Science (IAS) is expanding its Total Media Quality tool to Meta’s ...

Phil Sutcliffe, managing partner at Nexxt Intelligence | Inca, said: “SmartSummary is the latest in a line of product ...

UK - Women's charity The Female Lead, founded by Edwina Dunn, has launched a creative agency, Tandem, with the aim of ...

OK, so feedback matters – please give it. We just want to know. The alternative is that you can invite me into ...

Every new wave of technology arrives with a familiar promise: that this time, the machines will make experts obsolete. We’ve ...