Values-driven marketing (VDM) increases advertising effectiveness, with values-aligned messaging increasing advert ...

Large language models (LLMs) acting as synthetic respondents can get close to achieving human-like results in consumer research, according to research from PyMC Labs and Colgate-Palmolive.

The Series A funding was led by Bessemer Venture Partners with participation from Decibel Partners, Future Back Ventures by ...

Headquartered in Amsterdam, Northsea has built an AI-native ‘research assistant’ to automate the customer research process, including survey design, respondent sourcing, data collection and analysis.

Northsea was founded by former Bain & Company consultants Nick van Zanten and Geart van Dam. The company works with management consultants, investors and in-house strategy teams.