New Nielsen data shows Australian outdoor and sports retailers lifted ad spend to $91.9 million in 2025, as brands competed ...

Through this data integration, Nielsen and Triton Digital are providing enhanced visibility, accessibility and utility of ...

Jointly undertaking initiatives that serve the growth and maturation of the Polish advertising industry. Promoting Innovation ...

The report reveals that the top two most-watched programmes of the month were the Polish national team’s two World Cup ...

Nielsen helps New Zealand businesses make smarter international growth decisions with market intelligence that brings clarity ...

Available for current Nielsen ONE Ads customers, this new capability predicts sales lift and incremental revenue for a given ...

Discover how GenAI is revolutionizing media measurement by reducing time-to-insight from days to minutes, enabling real-time ...

The holidays are a time of embracing tradition for many U.S. families, and TV viewing habits during the month of December certainly indicates this. Holiday movies are a regular fixture when it comes ...

Coming to a TV station near you: your favorite local sports team. As the television landscape evolves, access to local sports is changing—and the price point for some fans couldn’t be better: free.

Cricket, a sport often associated with Commonwealth nations, is experiencing a remarkable surge in global appeal. 1 While its traditional strongholds remain undeniable, the sport is attracting new ...

Big data keeps making headlines, but what is it exactly, and why is it both a gift and potential impediment to accurate audience measurement? We dig into the pros and cons of big data and the ways to ...