The first two installments of our roundtable on the biggest misconceptions brands have about working with creators revealed a ...

Live streaming viewership reached 32.5 billion hours watched in 2024, a 12% increase from the previous year. Despite strong ...

Streamer Kai Cenat revealed his upcoming Fortnite Icon Series skin through a two-minute video displayed on the Las Vegas ...

Netflix has signed former NASA engineer and social media creator Mark Rober for a multi-project content partnership. The deal ...

MrBeast, Adin Ross, and xQc raised $12.02 million during a 15-hour, 40-minute charity live stream on Kick, surpassing the ...

Katie Plattner is the Founder of ABOVE&BEYOND, a talent management company committed to a tailored approach for each of its ...

Nebraska volleyball players capture eight of the top 50 spots in athlete marketing platform Out2Win’s latest college athlete ...

TikTok’s AI avatar advertising tool places actors in unfamiliar territory as their digital doubles promote products without ...

The UK government has launched a new initiative with TikTok to inform Britons about the risks associated with seeking ...

TikTok has unveiled updated Community Guidelines that will take effect September 13, focusing on simplified language and ...

AI-powered influencer marketing platform Endlss has launched “Agreements,” a new feature designed to automate the contracting ...

Video podcast advertisements on YouTube delivered a 0.6 percentage point increase in website visits—from 8.5% to 9.1% ...