From marketers looking to assert their authority over profitable growth to the benefits of pricing power, it’s been a busy week.

McDonald’s has been facing difficult times in the UK, with the global CEO commenting it will “take time” to return to “sustained positive performance” earlier this month.

Children’s food brands have 18 months to reduce sugar and salt levels and limit their marketing to children, as the ...

Waystone has hired Jamie Moran as its first CMO tasked with moving the business to organic, brand-led growth after a series of mergers and acquisitions.

As shoppers become more attuned to pricing and perks, businesses are using loyalty schemes as “an extra layer of storytelling and differentiation”.

While most marketers agree brand strength drives price power, just over half say their firm can command higher prices than ...

From negotiating a changing media landscape to the impact of AI, Mars Food and Nutrition’s CMO is ensuring the brand can meet the challenges of the future.