Rising television ad costs are leading brands to use six-second spots, prompting questions about the sustainability of ...

Bhansali Productions will exclusively sell music rights of all its future films to Saregama under a pre-agreed pricing ...

For India’s DTH operators, IPTV-led bundling is less a silver bullet and more a necessary bridge to relevance. Higher ARPUs ...

The awards celebrate excellence in content-driven brand storytelling by recognising outstanding achievements in content ...

Rakshit Hargave has taken charge as Chief Executive Officer and Managing Director of Britannia Industries. The appointment, ...

Programmatic market is no longer constrained by consumer behaviour—it is constrained by outdated buying models, says the ...

Deep engagement, franchise loyalty and connected TV adoption are turning the South into OTT’s growth anchor, say industry ...

Prior to this, Archna Vyas served as the Global Director for the foundation’s Global Policy and Advocacy division ...

Raghu Mocherla will lead the Cyber-Physical Software and Systems portfolio within the company’s D&S business unit ...

Co-CEOs Ted Sarandos and Greg Peters reportedly emphasised that Netflix’s plan would not involve ‘overlapping or shutting’ ...

Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, ...

Producers can submit proposals across a wide range of genres, including documentaries, short films, fiction and docu-fiction, ...