Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales Cloud ...

Nearly all of the buyer’s journey is spent with marketing materials — not sales reps. With 83% of buyers conducting their ...

Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and ...

Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new research ...

Businesses still rely on phone calls to drive higher conversion rates, better profit margins and stronger customer ...

MediaRadar, an advertising intelligence platform, launched AI Outreach Writer, a generative AI solution designed to help ...

B2B marketers need accurate data to better target and engage prospective customers—in real-time. To meet these demands, database… ...