Loyalty is nice—but advocacy fuels conversions, trust and sustainable expansion. Here's how to activate your biggest fans.

US CMOs rethink strategy as AI influences 82% of hiring decisions, signaling a shift toward smarter, tech-driven growth SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading business-to-business (B2B) ...

Real-Time Journey Orchestration: AI will increasingly automate journey optimization, adjusting experiences in milliseconds ...

Salesforce is launching Agentforce for Consumer Goods, a new library of pre-built agent skills and actions that equips ...

Introducing AI innovations and platform capabilities that empower accelerated customer understanding, increase team adoption, and enhance digital optimization. COLORADO SPRINGS, Colo., April 17, 2025 ...

HubSpot has entered into an agreement to acquire Dashworks to advance our vision of giving every marketing, sales, and service professional an AI assistant Dashworks makes business-wide search easy by ...

New automated incentives feature in Wildfire's white-label rewards platform helps businesses drive engagement and revenue with zero technical lift SAN DIEGO, April 16, 2025 /PRNewswire/ -- Wildfire ...

Created in collaboration with Microsoft to explore, prototype, and validate AI-driven solutions for content and experience, empowering marketers to stay ahead of the curve SAN FRANCISCO, April 16, ...

In an era of 24/7 content demands, shrinking timelines, and increasing pressure to do more with less, AI agents are emerging as the ultimate solution for marketing teams looking to scale. Online ...

The fund represents CallRail’s commitment to investing in its Agency Partner Program participants ATLANTA--(BUSINESS WIRE)--CallRail, the lead engagement platform, today announced the launch of their ...

Close the loop with care. Deborah Bearden trains associates to respond meaningfully to customer feedback—no generic templates ...

The acquisition extends ActiveCampaign's cross-channel marketing automation capabilities with native WhatsApp messaging CHICAGO, April 15, 2025 /PRNewswire/ -- ActiveCampaign, a leading marketing ...