Luxury consumption is booming in India. Only Much Louder’s AVP at 1862 shows how brands can capitalise on this premiumisation ...

Asia-Pacific growth is expected to be in line with the global average at +5.8%.

Brand Buzz index aims to help brands analyse the performance of their influencer marketing initiatives, while comparing it ...

The campaign included a landing page, where visitors can access educational content around scam awareness and take a pledge ...

Social media limits spark marketing’s pivot. Hence, Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant ...

Is the quick-commerce’s in-house ad move a game-changer—or a creative crisis—for agencies? Campaign finds out.

Articles written by Natasha Kharadi ...

Response India, a Kolkata-based advertising agency, has unveiled a public awareness campaign, 'Rolling Heritage, Moving Futures', recommending the adoption of trams as the most suitable sustainable ...

Last week, Archetype CEO Helena Maus made a disheartening decision—she cancelled her first-ever trip to India due to Delhi’s dangerous air quality. The local team at the PR agency, eager for a town ...

When Elon Musk takes aim at your advertising strategy, it’s safe to assume your campaign has stirred the pot—just perhaps not in the way you intended. Musk’s wry observation about Jaguar’s latest ...

Posterscope, a dentsu network agency specialising in location-based marketing, operates across 35 countries. With more than ...

After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept ...