Brand Buzz index aims to help brands analyse the performance of their influencer marketing initiatives, while comparing it ...

Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to ...

Asia-Pacific growth is expected to be in line with the global average at +5.8%.

Luxury consumption is booming in India. Only Much Louder’s AVP at 1862 shows how brands can capitalise on this premiumisation ...

The campaign included a landing page, where visitors can access educational content around scam awareness and take a pledge ...

Articles written by Natasha Kharadi ...

Social media limits spark marketing’s pivot. Hence, Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant ...

Is the quick-commerce’s in-house ad move a game-changer—or a creative crisis—for agencies? Campaign finds out.

Albatrot’s recent campaign for SWISS subverted category clichés around festive advertising, while encouraging people to ...

Jaguar could be facing its own Bud Light moment. However, its boss has defended the “bold” rebranding, saying the message had ...

Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can ...