As 2026 unfolds, the era of manual campaign optimization is effectively over. The next phase of app growth is defined by ...

Connected TV has been part of the advertising conversation for more than a decade, but the industry is entering a very ...

For years, user acquisition strategies have been built around channels. Marketers optimized mobile campaigns in isolation, treated CTV as branding, and measured success within neatly defined silos.

Apple Search Ads platforms provide a targeted way for app owners and marketers to reach potential users at the moment they’re ready to download. Unlike ads on Facebook, Google, or Instagram, which ...

Are you looking for the ultimate Australia app developers? You’re in the right place. App developers in Australia create intuitive, high-quality mobile apps that showcase your products and services in ...

Businesses know the importance of being as close and accessible to their customers as possible. And what do most people these days carry around with them pretty much at all times? That’s right, ...

This guide will cover the best financial app development services, how much it costs, top app development features, and how you stand to benefit from using app development companies. Financial apps ...

Driving users to an app store page is only half the battle. For many app teams, the real leakage happens after the click — ...

In today’s episode, we’re digging into one of the most overlooked levers in mobile growth: the App Store page itself. Developers obsess over UA budgets, creative variations, and dashboards — yet leave ...

SocialPeta has partnered with Reforged Labs to release the report “2025 Global Mobile Game Marketing Insights & Creative Breakdown”, offering an in-depth look into the latest creative and marketing ...

Think you know everything about building and scaling a profitable subscription app? Let’s put that knowledge to the test! Join Rik Haandrikman, VP of Growth at RevenueCat, for an interactive game show ...