C4 Energy, a brand of Nutrabolt, expands its basketball presence as it enters into three new partnerships with the Los ...

Beverage Industry has selected eight new beverage products introduced in April 2026.

Dutch Bros, Tempe, Ariz., unveiled its new summer lineup featuring a new drink category: Myst Energy Refreshers, as well as ...

Rancho La Gloria’s signature cocktail collection has secured broad distribution across the United States, appearing on the ...

Jillian Hermanowicz, chief marketing officer at Vibrant Ingredients, Lake Mary, Fla., describes the consumer trends ...

Brown‑Forman Corp., Louisville, Ky., announced that the company and Pernod Ricard have terminated discussions regarding a ...

Cizzle Brands announced the launch of its flagship sports hydration brand, CWENCH Hydration, available at Target stores ...

Republic National Distributing Co. (RNDC) provided an update on a series of strategic transactions currently underway across ...

Sazerac announced a strategic partnership and financial investment in 818 Tequila, the award-winning tequila brand founded by ...

McDonald's USA, Chicago, announced it is building on consumers’ special connection to iconic drinks like Sprite, Diet Coke ...

As fitness as a lifestyle proliferates, sports and protein drinks are positioned to fuel consumers embracing that mindset.

Electrolit is expanding its flavor offering with the launch of Cherry Ice. Cherry Ice delivers a crisp cherry taste with a refreshing, icy finish and is balanced with 1,670 mg of electrolytes to ...