For most of the last decade, performance marketing was rewarded for momentum. Spend efficiently. Scale quickly.  Optimize continuously. If the line went up and to the right, few questions followed.

A 2004 statute prevents owning enough TV stations to reach 39% of households. But without the scale of other digital media, local TV is at a disadvantage.

The AI marketing boom is here ... to an extent. Marketers remain wary about adopting agentic AI tech and tapping AI-generated influencers.

Omnicom just reported its first earnings since closing the IPG deal and, shocker, it’s saying AI is main growth driver for ...

Happy Q4 earnings season! This is the time of year when the biggest brands disclose their full-year results and report on their make-or-break holiday seasons. And it’s not been an easy few weeks for ...