In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.
From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts.
Google’ Customer Match update lets you use first-party data for more precise targeting and improved campaign performance.
Maximize PPC impact by integrating experimentation with testing tactics, plus tips on using Google and Meta advertising tools ...
Rand Fishkin shares his thoughts on the importance of creativity, chasing traffic, branded search, social search, and more.
Search Engine Land » Analytics & conversion » Elevate your data strategy: From cookies to universal consent and preferences Chat with SearchBot Please note that your conversations will be recorded. In ...
Is OpenAI discussing plans for an ad model? Maybe. But don't expect advertising to appear in ChatGPT anytime soon.
Search Engine Land » PPC » Google’s alleged adtech monopoly faces historic antitrust test Chat with SearchBot Please note that your conversations will be recorded. The U.S. Justice Department ...
Search Engine Land » SEO » ChatGPT search: Does it deserve the fanfare? Chat with SearchBot Please note that your conversations will be recorded. After much anticipation, ChatGPT has finally ...
Search Engine Land » SEO » Your guide to sitemaps: best practices for crawling and indexing your site Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am ...
About Ed Coles Ed is the SEO Lead at Kaizen, an organic marketing agency based in London specialising in Digital PR, SEO and Social Media strategy.Ed has over 8 years of agency experience from ...
Search Engine Land » SEO » Long-tail keywords: Target lower-competition phrases and attract qualified visitors Chat with SearchBot Please note that your conversations will be recorded.