Christy LaCurelle, president and CEO of the Motorcycle Industry Council (MIC), has been elected vice chair of the board of directors for the Outdoor Recreation Roundtable (ORR).

The company says the new UTV rollout is the start of its investment in its product offerings, giving customers more choices across both entry-level and premium categories.

Ducati has unveiled the 2026 Multistrada V4 Rally, its most advanced adventure-touring (ADV) motorcycle yet, aimed at riders who want to go farther in maximum comfort and safety.

In Episode 4 of the Turn Around Project, Max Materne listens to and addresses customers' concerns, and the dealership looks to fill the GM role.

The induction ceremony will take place on Oct. 23, and Honda’s support will help the Hall of Fame provide the special rings ...

The company’s expansion into new market segments and continued racing success signal confidence in the long-term strength of the motorcycle industry and its dealer network.

After announcing in July that it was the fastest electric motorcycle manufacturer to reach profitability, Stark Future has unveiled the VARG SM, a fully electric, road-legal Supermoto.

Former powersports dealer principal Mark Sheffield shares his perspective on losing motivation in the industry and how dealers and principals can rekindle their passion.

Billed as the West Coast of Florida’s biggest motorcycle and music celebration, the four-day event draws tens of thousands of riders and fans from across the country.