She believes she’s saving customers money—but repeated assumptions about budgets are affecting revenue and patient outcomes.

And an argument for saying NO more often, as well as tips for ending the curse of “partial attention.” Spring tends to be a ...

This California eye doc built her practice into a center for rehabilitation by focusing on the brain-eye connection, helping ...

Leadership isn’t about the letters after your name. It’s about how you grow, who you lift up, and the vision you build for ...

Here's how to move beyond relying on one “all-star” and start developing leadership across your entire team—by shifting how ...

To stay competitive, practices must move beyond generic messaging and embrace bold differentiation—through design, experience ...

The real advantage isn’t resisting disruption but understanding it—by getting curious about AI, rethinking patient experience ...

With Pride Month, Men’s Health awareness, and National Sunglasses Day on the calendar, June is full of opportunities to ...

The rebate has been overwhelmingly well received, with 4,000 practices generating over $100M in added revenue since launch.

The Southern Independent Optical Show (SIOS) will take place on September 11th and 12th at The Ruthe Jackson Center in Grand ...

All resolutions proposed by the Board of Directors adopted, including a €4.00 per share dividend with an option for share ...

EYEWEAR IS LEANING into a more expressive, almost spiritual design language as wearers look for pieces that feel personal, symbolic, and maybe a little magical. Designers are experimenting with ...