Brands are getting increasingly creative with ways to win – and keep – customer loyalty. With more competition than ever and ...

At 2025’s Festival of Marketing, leaders from Oatly and Baileys discussed strategies for influencer marketing and how to measure what works.

Econsultancy’s Ecommerce Quarterly curates the latest trends, developments and statistics in ecommerce that you need to know about. This edition covers expanding holiday discounting, the impact of the ...

What makes a brilliant Facebook page in 2019? Merely being present? Great video content? Full utilisation of Facebook’s page tools? Despite the mass adoption of paid social ads by some of the world ...

With 73% of shopping carts left to become idle, abandoned basket retargeting is a key part of the digital marketing mix. It might be that users are price checking, or that they intend to complete ...

Virgin America’s new website manages to turn booking a flight into a joyous process. That tells you all you need to know about how good this website is. Here I’ve picked out 30 good bits. I urge you, ...

These campaigns not only drive footfall to restaurants, but also help to increase brand loyalty and engagement. We’ve put together ten examples from across the world where McDonald’s has succeeded.

But as retailers strain to keep up with the blistering pace of technology, the role of physical stores and real-world retail experiences has become more important than ever. In 2019, physical ...

Reviewing performance vs. forecast, planning with sales and the customer success team to solve go-to-market problems. We are scaling fast, so there are strategic and operational challenges and gaps to ...

How do your co-workers see you? Not the ones who, like you, know their PPC from their CLV, can find their way around a perceptual map, and have seen a thing or two in the mean streets of Marketing. No ...

However, B2B customer-experience index ratings significantly lag behind those of retail customers. And with one customer intelligence consultancy predicting that customer experience will overtake ...

Please describe your job: What do you do? At Feed, I’m responsible for the growth and security of our company. My day-to-day is spent supporting the executive team and helping our clients solve ...