Rebranding GroupM to WPP Media is a step in the right direction for the holding company, according to sources.

As Possible grew its audience 50% this year, it offers a revealing case study in how the ad industry now navigates scale, access and the value of showing up to industry events.

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Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

A slowing economy does not always mean that economy beer brands thrive—good marketing is still needed.

AI is helping to improve the technology's ability to discern the world and quickly respond.

The Justice Department is pushing a judge to order Google to sell ad tech assets and share data following an antitrust ruling ...

Four juries selected the top entries in Work, People, Creative Marketing and Production.

At Possible, industry leaders shared strategies for reaching young consumers, tactics for getting influencer partnerships ...

Search giant develops new tool to track mobile campaigns as data-sharing rules make it difficult for marketers.

Aldi's social media team knocks it out of the park and Prada bucks category declines—plus, why it was a bad week for Crumbl, Target and McDonald's.

The Met Gala is an opportunity for brands to build buzz, but only if they are careful and consider the event's theme.