Rebranding GroupM to WPP Media is a step in the right direction for the holding company, according to sources.

As Possible grew its audience 50% this year, it offers a revealing case study in how the ad industry now navigates scale, access and the value of showing up to industry events.

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Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

A slowing economy does not always mean that economy beer brands thrive—good marketing is still needed.

AI is helping to improve the technology's ability to discern the world and quickly respond.