India is witnessing a surge in microdramas, 60-second reel-style episodes, attracting millions of viewers and transforming the country's entertainment landscape.

A new wave of AI tools is beginning to rewrite the grammar of cinema. India, one of the world's most prolific film markets, ...

The plots are predictable – a disguised billionaire, boy-meets-girl, saas-bahu sagas – and high on melodrama. We uncover the world of microdramas, a format that has 50 mn Indians bingeing on reel-styl ...

The plots are predictable – a disguised billionaire, boy-meets-girl, saas-bahu sagas – and high on melodrama. AISHWARYA ...

Tollywood is abuzz with the latest move from actor–producer Vishnu Manchu, who has just announced a groundbreaking ₹100 crore ...

Producers must “pivot, change and adapt” to profit from the fast-growing creator economy before TV advertising money dries up ...

Following the success of his mythological film 'Kannappa', Vishnu Manchu is set to invest Rs. 100 crore in microdramas, ...

Vishnu Manchu, after the success of Kannappa, is investing Rs100 crore in microdramas: short, cinematic episodes for mobile ...

In a nutshell, that’s exactly how Kuku TV’s Rented Husband or Moj’s Happily Never After and every other microdrama found space in the video consumer’s playlist.

Actor-producer Vishnu Manchu is making headlines once again, this time for a business move. The Kannappa actor has committed ...

SINGAPORE - Chinese media group COL has appointed Timothy Oh as its new general manager, Southeast Asia and head of the ...