India is witnessing a surge in microdramas, 60-second reel-style episodes, attracting millions of viewers and transforming the country's entertainment landscape.

A new wave of AI tools is beginning to rewrite the grammar of cinema. India, one of the world's most prolific film markets, ...

The plots are predictable – a disguised billionaire, boy-meets-girl, saas-bahu sagas – and high on melodrama. We uncover the world of microdramas, a format that has 50 mn Indians bingeing on reel-styl ...

The plots are predictable – a disguised billionaire, boy-meets-girl, saas-bahu sagas – and high on melodrama. AISHWARYA ...

Tollywood is abuzz with the latest move from actor–producer Vishnu Manchu, who has just announced a groundbreaking ₹100 crore ...