India is witnessing a surge in microdramas, 60-second reel-style episodes, attracting millions of viewers and transforming the country's entertainment landscape.

In a nutshell, that’s exactly how Kuku TV’s Rented Husband or Moj’s Happily Never After and every other microdrama found space in the video consumer’s playlist.

Following the success of his mythological drama 'Kannappa', Telugu filmmaker Vishnu Manchu is making a bold move into digital ...

Actor-producer Vishnu Manchu is making headlines once again, this time for a business move. The Kannappa actor has committed ...

Tollywood is abuzz with the latest move from actor–producer Vishnu Manchu, who has just announced a groundbreaking ₹100 crore ...

The plots are predictable – a disguised billionaire, boy-meets-girl, saas-bahu sagas – and high on melodrama. AISHWARYA ...

Having originated in China where they are called Duanju, these serialised 1-3 minute microdramas take up the smartphone’s ...

Chinese media group COL has appointed Timothy Oh (pictured) as general manager for Southeast Asia and head of its ...

Not only is TikTok an effective gateway into microdramas, but U.S. TikTok users are also exceptionally primed to become paying microdrama viewers. Some 48% of American TikTok users surveyed ...

The company intends to unveil a series of “microdramas,” or fast-paced, scripted series that take place in one-minute increments, that are aimed at viewers who use mobile platforms.

Vishnu Manchu, after the success of Kannappa, is investing Rs100 crore in microdramas: short, cinematic episodes for mobile ...