The Whitaker Group and Adidas have already had a prolific 2026. They dropped a massive collection of 22 sneakers comprising six models in February and introduced the multiseason “Do Not Duplicate” ...

More than 100,000 people have participated in 404 Day since 2020, generating nearly $3 million for the local economy. Unofficially, locals in Atlanta have always celebrated 404 Day on April 4 as an ...

ATLANTA - Atlanta’s biggest hometown celebration is back as 404 Day brings a full lineup of festivals, parties, concerts and community events across the metro area. From daytime activations to ...

Check out the launch trailer for Anomaly 404, an upcoming first-person psychological horror where your own eyes deceive you. As a journalist, explore the unstable reality of a secret bunker. Find and ...

The number "404" means more than just an area code — it represents a cultural identity, a legacy, and, for one day each year, a full-scale celebration of Atlanta itself. On April 4, thousands gathered ...

The weekend of festivities will celebrate the city's leaders and legacy in the South. Natives and newcomers to Atlanta can celebrate the city’s area code culture with its 404 Day! Weekend. The ...

Atlanta’s second annual 404 Day parade marched down Peachtree Street with bands, dancers, and local groups. The celebration continued at Piedmont Park as massive crowds gathered to honor the city’s ...

ATLANTA — A 16-year-old girl is dead, and another teenage girl is injured after a shooting at Piedmont Park on Saturday night. The shooting comes as the park hosted "404 Day" events. RELATED: Events ...

ATLANTA — It's that time of year again to celebrate everything ATL. 404 Day, the official cultural holiday for the city, is back for its 7th year. The festive four-day celebration honors the people, ...

ATLANTA — April 4th is Saturday and that means one thing in Atlanta: It’s 404 Day! Consider 404 Day an official love letter to the City of Atlanta on a date that, of course, represents the city’s ...

ATLANTA — Spirit Airlines is offering one-way flights from Hartsfield-Jackson Atlanta International Airport starting at $40.40 to celebrate the city’s 404 Day. The promotional fares apply to travel ...

Sergio Candido is the managing editor for the South region at cbsnews.com, coordinating multiplatform news coverage for CBS Miami, CBS Texas and CBS Atlanta. He previously worked for outlets including ...