Just when it seemed clear exactly what was coming when for the new iPhones, a new part of the puzzle has become apparent.

Summer's winding down, and that means Apple's big annual keynote is just around the corner, promising exciting new announcements about the iPhone 17 line-up, new Apple Watches, and more. While Apple hasn't revealed the rollout's full schedule yet,

Apple enthusiasts eagerly await the iPhone 17 Pro Max, expected to be unveiled in early September 2025, following Apple's consistent release schedule.