Rumors have been swirling that popular online gaming platform Roblox is shutting down. Roblox allows users to make a virtual universe and participate in millions of games and interactive environments.

Gamefam, an immersive gaming and media company, has published its annual “State of Brands in UGC Gaming” report examining brand presence on popular sandbox platform Roblox and other user-generated ...

Profitability is still the missing piece. Advertising offers upside, not certainty. A thriving creator ecosystem strengthens the platform, but it also continues to pressure margins. But a reset is not ...

2025 demonstrated why Roblox looks less like a stalled pandemic winner and more like a maturing platform with a long growth runway. Growth accelerated meaningfully in 2025. Roblox is diversifying its ...