The Mumbai-based company seeks to scale its presence in the OOH advertising segment and deepen its play in digital OOH ...

Magnite have partnered with NOVA Entertainment to power programmatic across the Nova Retail Network, to reach millions of ...

Nexxen analysis: cheap, cash-generative AdTech, but flat FY25 revenue and weaker profitability keep it a Hold. See here for more on NEXN stock.

Alexander Storozhuk has been sitting in the middle of that mess for roughly 20 years. He runs PRNEWS, which he describes as ...

The updates aim to provide better transparency for programmatic advertising on live and near-live CTV programming ...

In reality, HCP targeting on most platforms is inferred. The platform is making decisions based on browsing behavior, content views or third-party data signals that may not be accurate. The ...

Streaming industry leaders are advancing personalization technologies, ad standard updates, and FAST channel strategies to address shifting viewer demands. A May 13 panel will examine AI-driven ...

Walmart's retail media division has two new pathways for brands to access CTV and omnichannel programmatic inventory. CTV has ...

Snapchat announced on Tuesday that it’s rolling out “AI Sponsored Snaps,” which will allow users to interact directly with ...

Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced new Attributes to describe live content and a new Substitution Macro in OpenRTB for public comment ...

Don’t hate, integrate. That could be the programmatic motto. And it’s definitely true today. Because on Tuesday The Trade ...

Magnite, the independent sell-side advertising company, has announced a major expansion of AI capabilities to enhance human decision-making for both media owner ...