The Mumbai-based company seeks to scale its presence in the OOH advertising segment and deepen its play in digital OOH ...

Discover Best Buy Ads' award-winning commerce media strategy, innovative ad experiences, and impressive results for ...

Magnite have partnered with NOVA Entertainment to power programmatic across the Nova Retail Network, to reach millions of ...

Nexxen analysis: cheap, cash-generative AdTech, but flat FY25 revenue and weaker profitability keep it a Hold. See here for more on NEXN stock.

WebFX reports that Google Analytics 4 data is often unreliable, missing insights due to browser blocks, impacting marketing ...

Omnicom is rebuilding its media machine around agentic AI in a bid to push more spend to publishers and sidestep the "messy ...

During an investor call Tuesday afternoon, company CFO Phil Angelastro said the company continues to expect to generate ...

Alexander Storozhuk has been sitting in the middle of that mess for roughly 20 years. He runs PRNEWS, which he describes as ...

The updates aim to provide better transparency for programmatic advertising on live and near-live CTV programming ...

In reality, HCP targeting on most platforms is inferred. The platform is making decisions based on browsing behavior, content views or third-party data signals that may not be accurate. The ...

Streaming industry leaders are advancing personalization technologies, ad standard updates, and FAST channel strategies to address shifting viewer demands. A May 13 panel will examine AI-driven ...

Esports streaming in 2026 is dominated by YouTube Live, TikTok Live, and Twitch, with Kick expanding rapidly through creator-focused incentives. New viewing features like YouTube TV’s customizable ...