A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

An estimated 40% of South Africa’s digital programmatic advertising spend is either wasted, compromised or actively funding ...

With more than $200 billion in digital advertising now traded programmatically in the United States and automation increasingly shaping how media is bought and sold, industry leaders are moving to ...

The Trade Desk partners with DramaBox, marking a new era in programmatic advertising for vertical short drama content.

Even as the open internet accounts for 55–60% of time spent online, it attracts only 20–30% of programmatic ad budgets, ...

NEW YORK, NY / ACCESS Newswire / April 23, 2026 / Firefly , the global leader in moving out-of-home (OOH) advertising, today announced an integration withVIOOH , the leading premium global digital out ...

Trusted Media Brands is working to sell audiences across multiple verticals, using first-party data and AI to help distill ...

We cover the latest event held by AdTech Connect, an industry initiative created with the goal of informing and creating ...

TTD operates a leading demand-side platform (“DSP”) that helps advertisers focus on data-driven ads. Amazon, on the other ...

The Trade Desk (NASDAQ:TTD) stock is up 7% in Monday trading, climbing from $22.47 to $24.10 as buyers step back in despite a ...

DSP Bedrock Platform Pilots Index Exchange's Index Cloud. Index Exchange has launched Index Cloud, a new platform designed to ...

The $40 million deal builds on the platform’s previous acquisition of IRIS.TV to provide clients with identity, context, and ...