The Trade Desk partners with DramaBox, marking a new era in programmatic advertising for vertical short drama content.

We cover the latest event held by AdTech Connect, an industry initiative created with the goal of informing and creating ...

India’s martech stack economy is approaching ₹1 lakh crore, driven by rising investments in AI, retail media, first-party ...

The Trade Desk has become the first demand-side platform partner for DramaBox, a vertical short drama platform. This ...

The Trade Desk (Nasdaq: TTD), a global leader in advertising technology, today announced that it has become the first-ever demand-side platform (DSP) partner for vertical short drama platform DramaBox ...

The U.S. streaming market in 2026 is marked by high adoption, shifting monetization strategies, and new technologies reshaping discovery and buying. Platforms are embracing ad-supported tiers, ...

Founder of 9 Dots Media and Eye Conic Spot says transparency, accessibility, and AI-driven publishing are central to the next ...

Omnicom Media’s “negative reach” thesis signals a shift—where overexposure erodes impact, raising questions around content ...

The campaign platform, brought to life in by Platformance in partnership with UM, led to more than 92,300 transactions ...

The digital advertisement market in India is likely to double in the next five years, reaching up to USD 22 billion by 2030, ...

The confectionery giant is partnering with Mutinex and Tracer to modernize MMM with agentic AI, compressing timelines and ...

An MP has branded law firms that benefit from so-called ad-spoofing as “dishonest” and unethical, and called for action ...