Omnicom tests AI agents for media buying as it reports Q1 results . Omnicom has begun executing live media buys with AI ...

Travel brands are directing a larger share of their budgets toward search, programmatic and app-based channels, where user ...

According to AMC’s vision, a first time encounter with a program would occur when a connected device signals that the user is ...

As brands chase presence across every platform, the pressure to produce is quietly drowning out the thinking that once made ...

The streaming industry is undergoing significant shifts as FAST platforms seek fairer monetization, Peacock targets profitability amid fierce competition, and Spotify tempers investor optimism with ...

Meta’s Q1 call sounded like an AI and hardware pitch, but under the hood it's still all about squeezing more money out of its ...

The Trade Desk, an advertising technology company, has integrated with Pacvue and Skai to streamline enterprise activation of programmatic advertising campaigns alongside retail media investments. The ...

Viant Technology Inc. advanced stock charts by Barron's. View DSP historical stock data and compare to other stocks, and exchanges.

Out-of-home (OOH) ad tech provider Broadsign announced the hire of Manuel Ameneiros as head of Latin America (LATAM) media ...

PulsePoint, the leading healthcare marketing technology company, today announced the native availability of the Crossix Programmatic Optimizer in its Life platform, giving pharma marketers an ...

InMobi, the global technology leader specializing in agentic commerce and advertising, today announced the official launch of InMobi Ad Experiences. This enhanced full-funnel solution combines the ...

Spread the loveThe advertising industry is undergoing a significant transformation as a wave of mergers and acquisitions (M&A) sweeps through the sector. This movement is fueled by a critical desire ...