Meta’s Q1 call sounded like an AI and hardware pitch, but under the hood it's still all about squeezing more money out of its ...

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

An estimated 40% of South Africa’s digital programmatic advertising spend is either wasted, compromised or actively funding ...

Nexxen analysis: cheap, cash-generative AdTech, but flat FY25 revenue and weaker profitability keep it a Hold. See here for more on NEXN stock.

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

The media company behind such iconic TV characters as Don Draper, Rick Grimes and Walter White wants advertisers to give a ...

With more than $200 billion in digital advertising now traded programmatically in the United States and automation increasingly shaping how media is bought and sold, industry leaders are moving to ...

The upfronts, the biggest national market for TV advertising, are still a central place for trading in billions of dollars ...

IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, and ad-tech platforms to ...

PulsePoint, the leading healthcare marketing technology company, today announced the native availability of the Crossix Programmatic Optimizer in its Life platform, giving pharma marketers an ...

We cover the latest event held by AdTech Connect, an industry initiative created with the goal of informing and creating ...