The race to be the number one most popular sports drink continues to heat up amongst different beverage brands. Back in 2023, Powerade underwent a major rebranding, complete with a new look, marketing ...

Early in 2023, Powerade twe a ked its formula and gave its bottles a new look to highlight the drink’s 50% more electrolytes than Gatorade Thirst Quencher. Now the Coca-Cola-owned brand is launching ...

With hundreds of thousands of fans watching in the stands, and millions more at home, it truly takes more to be a college football player in today’s landscape of the sport. That’s why Powerade ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Powerade on Thursday (Dec. 5) announced The Athletes ...

The USC Trojans have a strong team that is anchored by its standout freshman, Isaiah Collier. Collier has been an integral part of the starting five, securing double-digit points in every game but one ...

Powerade launched the latest iteration of its “Pause is Power” platform, teaming with two young soccer stars for a pair of ads, per details shared with Marketing Dive. Spanish player Lamine Yamal ...

Powerade is embracing a social-first strategy to support the launch of its limited-edition Xtra Sour line extension, according to information shared with Marketing Dive. The Coca-Cola brand is ...