Michael Jordan is back in the NBA with NBC, and that network brought the sounds of “Roundball Rock” back as well. Amazon Prime is entering the league after hiring many broadcasters who were with ...

Apple Vision Pro users will be able to experience select NBA games in an immersive way for the 2025-26 season, Apple announced on Friday. Some Los Angeles Lakers matches will be in Apple Immersive ...

HONG KONG, Oct 10 (Reuters) - The National Basketball Association's (NBA) games in Macau on Friday and Sunday are a test for a broader China comeback, experts and state media said, as Chinese fans ...

Alibaba (NYSE:BABA) announced on Thursday that it has signed a multi-year deal with NBA China to develop artificial-intelligence-backed applications to boost live game viewing and other fan engagement ...

Alibaba Cloud, the digital technology arm of Alibaba Group (NYSE:BABA), and NBA China have launched a landmark, multiyear partnership set to fundamentally transform fan engagement across China. This ...

Alibaba Group Holding's artificial intelligence and cloud computing unit on Thursday inked a multi-year collaboration with the National Basketball Association (NBA) in China, a partnership that is ...

Games set for Friday and Sunday in gambling hub of Macau NBA staging five-day fashion, music and technology showcase NBA signs multi-year partnership deal with China's Alibaba NBA disappeared from ...

The preseason event returned with an OT thriller between the Suns and Nets, concluding Sunday with a Brooklyn win in the rematch. Brian Martin, for NBA.com For the first time since 2019, NBA preseason ...

MACAU (Reuters) -The National Basketball Association (NBA) returned to China on Thursday for the first time since a controversial parting of ways in 2019, staging two games in Macau and announcing a ...

Crystal ball: Microsoft's next big play in gaming may be free. With Xbox Cloud Gaming coming out of beta and Game Pass prices on the rise, the company is reportedly testing a no-cost, ad-supported ...

TL;DR: Microsoft is testing a free, ad-supported version of Xbox Cloud Gaming, allowing users to stream select games without a subscription. This move aims to expand access while generating revenue ...