A Christmas advert rule change is affecting UK adverts ahead of Christmas Day. Christmas ads have reportedly been "put on a diet" as a ban on TV junk food advertising bites. New rules mean ads ...

McDonald's Netherlands released a Christmas ad on Dec. 6 that calls the holiday season "the worst time of the year." The ad quickly drew criticism, with many viewers condemning its grim message and ...

More streaming platforms with advertising inventory -- including FAST channels -- continue to fuel an overall rise in total TV ad-supported share. This fall, streaming platforms -- with growing NFL ...

Update: McDonald’s has issued a very strange response to the drama. Thanks to the rise in popularity of generative AI, mainstream companies like Coca-Cola and Google are jumping on the bandwagon to ...

Advertising spending will grow more than predicted in 2025 because tariffs didn’t take as big a bite as expected and AI provided a boost, according to a new forecast from media investment group WPP ...

Future linear core TV advertising revenues will continue to decline by 6% to 8% for the next two years, according to MoffettNathanson Research. For 2025, total linear core TV ad revenues are expected ...

Amazon is the latest of the big ad-supported streamers to lay claim to what it portrays as a growing audience — even though the numbers aren’t vetted by standard measurement services. The digital ...

Apple TV is about to wrap its best year ever, and in the latest Screen International, Eddy Cue and more talk the streamer’s 2026 pipeline, ad-supported plans, film strategy, and more. Eddy Cue and ...

After spending much of the year sloping steadily downward from a January peak, TV drug ad spending picked up in a major way last month. The combined outlay for the top 10 brands in October weighed in ...

As it wraps its third year in the ad business, Netflix is switching to a new metric to capture viewership on its ad-supported tier. The streaming giant said Wednesday it now reaches more than 190 ...

The AI revolution is well underway, and as the world moves to try an keep up, there is headline after headline about mass layoffs related to the tech, and institutions sounding the alarm on AI’s ...

As the weather turns colder in the aftermath of spooky season it can only mean one thing: Christmas is officially on the way. Before Mariah Carey and Wham! start dominating the airwaves, our TV ...