Anoop Manohar, Chief Marketing Officer, Axis Bank, shares that digital accounts for over 50% of Axis Bank’s marketing mix and ...

Google has introduced "Scenario Planner," a no-code tool that enhances Meridian, its open-source Marketing Mix Model. Released Thursday, Scenario Planner allows marketers to more easily access MMM ...

The techniques that have served marketers for over fifty years are evolving rapidly, driven by artificial intelligence, increasing market volatility and a fundamental shift in what we expect ...

LSU Vice President of Marketing and Communications Todd Woodward is departing the university, officials said Thursday. "As part of our transition to a new administration, we’ve decided to bring fresh ...

Most marketing does not fail because the creative was weak, the media plan was off or the budget was too small. It fails long before any of that happens. Marketing fails when organizations confuse ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

For years, Marketing Mix Modelling has been the domain of consultancies and annual reports – expensive, opaque and frustratingly static. But what if you could have real-time insights, predictive ...

AMC Entertainment has promoted a handful of key executives. Carrie Trotter has been named SVP of Marketing. She segues from Vice President of Loyalty, where she oversaw the key AMC Stubs program, ...

Following a national search, Bucknell University has announced the appointment of Kristine A. Brown, a communications and marketing leader with more than two decades of experience spanning higher ...

The marketing mix consists of the product, price, place, and promotion. This is what marketers use to develop many of the core aspects of marketing. This is the key ingredient when you want to start ...

According to LinkedIn, communication is one of the most in-demand skills employers look for during the hiring process. Professionals in just about any industry can increase their employability and ...