While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...

Professional LEGO artists share insight into their large-scale builds, what it's like to tour and what they hope people find ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

Luke Starkiller Gameplay in LEGO Star Wars The Skywalker SagaOn May the 4th, LEGO Star Wars The Skywalker Saga will be ...

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...

The Sphere in Las Vegas has launched a first-of-its-kind LEGO Star Wars-themed live interactive game experience.

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

It’s been a busy few days here in Las Vegas at CES 2026, but I’ve managed to find the time to spend about an hour trying out ...

To make this possible, the LEGO SMART Brick is powered by a 4.1mm custom-made mixed-signal ASIC chip that measures smaller ...

LEGO SMART Play, unveiled in a keynote presentation at the annual consumer electronics show, is described as one of the most ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...