I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...

LEGO Transformers Optimus Prime UnboxingI grew up a massive fan of Transformers and some of the biggest games on my channel include Transformers Fall Of Cybertron, Transformers War For Cybertron and ...

Legos aren't just for building. Thanks to Crocs, they have become fashion statements. The Lego Group teamed up with Crocs to create the Lego Brick Clog, which are brick-shaped clogs inspired by the ...

Transformers wasn't just a hit on TV and in the toy aisles during the '80s; it was a massive success in comic books as well. Published by Marvel Comics, two distinct series were released over the ...

Lego is a low-tech toy for kids (and adults!), but the brand is bringing the building block toys into the technology space with its new Smart Bricks. These bricks work alongside Smart Tags and Smart ...

Lego and Nintendo revealed the next set coming from The Legend of Zelda series on Friday, a scene that depicts the final battle between Link, Zelda, and Ganon from The Legend of Zelda: Ocarina of Time ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. Lego is launching its new Smart Play system with three Star Wars sets that will be released ...

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to try and tackle the trench run. By Alex Weprin Senior Editor In a first for ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

Billund, Denmark - Millions of people around the world instantly recognize the look, the feel — especially under foot — and even the sound of LEGO. The plastic blocks have shaped childhood memories ...