Shoppers Say This $9 Tinted Lip Balm’s ‘Color Payoff Is Even Better Than Summer Fridays’

According to one shopper, this new addition is knocking brands like Rhode, Laneige, and Summer Fridays "out of the park." ...

Pokki Tutorial

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TikTok beauty trends push under-$20 products into viral spotlight

TikTok is fueling a surge in affordable beauty trends, with skincare and makeup products under $20 becoming viral sensations thanks to creator-led reviews and tutorials. Brands like e.l.f. Cosmetics, ...
Cosmetics Business

Why e.l.f. Beauty and Tula Skincare won at US influencer marketing last month

Influencer marketing platform Traackr has unveiled the top-performing US brands on social media based on creator marketing in ...
Marketing Dive

E.l.f. promotes longtime CMO Kory Marchisotto to president

Oshiya Savur, most recently chief marketing and brand officer at beauty incubator Maesa, has been appointed to CMO of E.l.f.