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TikTok is fueling a surge in affordable beauty trends, with skincare and makeup products under $20 becoming viral sensations thanks to creator-led reviews and tutorials. Brands like e.l.f. Cosmetics, ...

Oshiya Savur, most recently chief marketing and brand officer at beauty incubator Maesa, has been appointed to CMO of E.l.f.

I know wire wrap in late 2011. before starting do guidance at the end of 2016, I had 5 years make to sell. I rarely watch the tutorial of others, I often search for ideas on Pinterest, not only from ...

Kory Marchisotto named president of E.l.f. Brands. Executive team expands with Oshiya Savur as CMO and Ekta Chopra as chief ...

Cosmetics has released a 10-minute true crime-inspired mockumentary titled “Vanity Vandals,” targeting a growing consumer conversation around cluttered shared bathroom spaces driven by expanding ...

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Good afternoon, everyone. It's my pleasure to welcome e.l.f. Beauty back to CAGNY. They are a category disruptor in beauty, owning the #1 brand by unit share in U.S. color cosmetics and 3 of the ...

e.l.f. Beauty is still a low-cost leader even after making an important increase to its prices. The stock is down more than 60% from its all-time high, providing a compelling entry point. Smart ...

E.l.f. Beauty reported a major earnings beat Wednesday and raised its fiscal full-year guidance. Its recent acquisition of Hailey Bieber's skin-care company, Rhode, contributed $128 million to the ...

Shares of e.l.f. Beauty went into a tailspin last year due to tariffs, but they've been off to a flying start to 2026. The company's business has remained relatively resilient, reporting 14% growth in ...

We may earn commission from links on this page, but we only recommend products we love. Promise. After six years, e.l.f. is finally launching a new concealer: the Soft Glam Satin Concealer, which is ...