Ashley Tisdale celebrated a big moment as her wellness brand Being Frenshe exceeded $250 million in sales four years after ...

TikTok is fueling a surge in affordable beauty trends, with skincare and makeup products under $20 becoming viral sensations thanks to creator-led reviews and tutorials. Brands like e.l.f. Cosmetics, ...

The influencer-founded brand is spotlighting professional make-up artistry through the appointment of MUAs and content ...

TikTok and Instagram made it easy to monetize the physical self. Now the social-media-savvy can use A.I. to play with their ...

A broken phone or corrupted drive can mean the loss of work, evidence, art, or the last traces of the dead. But sometimes ...

On Wednesday, April 29, e.l.f. announced their founding partnership with the International Dance League, the world's first ...

The beauty brand has been named a founding partner of the International Dance League, ahead of the 2026 season.

Oshiya Savur, most recently chief marketing and brand officer at beauty incubator Maesa, has been appointed to CMO of E.l.f.

Oshiya Savur will succeed Marchisotto as chief marketing officer, while Ekta Chopra has been appointed to the newly created ...

E.l.f. Cosmetics is digging into the world of true crime with the release of a new mockumentary called “Vanity Vandals,” according to a press release. Key to the effort is a 10-minute film that ...

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