Cassey Ho (Blogilates) reveals her journey building two multi-million dollar brands, discussing content creation, community, AI theft, burnout, and the realities of building a brand in 2025. Alex ...

“Unfortunately this was a wake up call,” the 38-year-old said Vanessa Etienne is a Staff Writer for PEOPLE on the Health team. She joined the brand in 2021. Cassey Ho/Instagram Cassey Ho revealed she ...

She said the near-death experience felt like a metaphor for her life and made her realize she needs to make lifestyle changes The fitness guru said she’s going to prioritize her mental, emotional and ...

Blogilates creator Cassey Ho is sharing how a near-death experience last year is pushing her to prioritize her health more. On Jan. 1, the fitness influencer posted on social media and revealed that ...

Pilates is quickly becoming the next big thing in the world of fitness. While YouTubers like Cassey Ho popularised the exercise by forming a channel (Blogilates) and even an athleisure brand (POPFLEX) ...

If you’re Cassey Ho, AKA Blogilates, you get a few design patents and do some good old public shaming. I chatted with Ho about the world of online dupes for this Tuesday’s Vergecast episode. In the ...

On The Vergecast: how online shopping became boring in an era of unmitigated mass consumption. Plus, what a small nonprofit is doing to save and recycle textile waste. On The Vergecast: how online ...

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Sixteen years later, Ho runs the direct-to-consumer brand Pop Flex, has a clothing brand in Target stores, and boasts 10.8 ...

Add Yahoo as a preferred source to see more of our stories on Google. Cassey Ho shares how she went from YouTuber to CEO. Cassey Ho started her YouTube channel so she could still instruct her Pilates ...